Berry OS vs Hootsuite: social scheduling plus everything that happens after the post
Hootsuite is one of the best-known social media management tools, priced per user from $99/month. Berry OS includes Facebook and Instagram scheduling and insights — and connects them to Meta Ads, leads, WhatsApp, creators and reporting.
The short answer
- Pick Berry OS if social is one part of your marketing and you want ads, leads, WhatsApp and creators in the same place.
- Pick Hootsuite if social media is your whole job and you need many networks, competitor benchmarking and an enterprise social inbox.
- Hootsuite Standard is $99 per user/month (billed yearly); Berry OS Growth is ₹2,999/month for 10 users.
Berry OS vs Hootsuite
| Feature | Berry OS | Hootsuite |
|---|---|---|
| Meta Ads reporting & campaign managementBudget pacing, live ROAS and a campaign builder (Growth) | ✓ | — |
| Lead CRM & pipeline | ✓ | — |
| WhatsApp Cloud API inbox & templatesYour own WhatsApp number; Meta bills you directly, no markup (Growth) | ✓ | — |
| Facebook & Instagram scheduling1 account on Starter, up to 10 on Growth | ✓ | ✓ |
| Instagram insights & reporting | ✓ | ✓ |
| Influencer / creator managementCreator Hub, briefs and campaign tracking (Growth) | ✓ | — |
| Email campaigns & shared inboxSends from your own mailbox, with follow-up automation | ✓ | — |
| GST invoicing & financeGST tax invoices, expenses and collections | ✓ | — |
| AI assistant on your live dataBerry AI copilot (Growth) | ✓ | ◐ AI post & reply writing |
| Client workspaces for agenciesUp to 3 on Starter | ✓ | ◐ Higher tiers |
| Pricing in INR incl. GST, pay by UPI | ✓ | — |
| Networks beyond Facebook & Instagram (LinkedIn, X, TikTok…) | ◐ LinkedIn & X rolling out | ✓ |
| Competitor benchmarking5–20 competitors depending on plan | — | ✓ |
| Unified social inbox | ◐ Email & WhatsApp inboxes | ✓ |
✓ included · ◐ partly / paid add-on · — not included. Based on public information as of October 2026; check each vendor’s site for the latest.
What you’ll pay
Berry OS
₹1,499/month · Starter
₹2,999/month for Growth · incl. GST · or $17–$35/month in USD
- Starter ₹1,499/month incl. GST — 1 social account, 3 users
- Growth ₹2,999/month incl. GST — up to 10 social accounts, 10 users
- Includes CRM, WhatsApp, Meta Ads and Creator Hub on Growth
Hootsuite
- Standard: from $99 per user/month — 10 social accounts
- Professional: from $199 per user/month — unlimited accounts
- Advanced: up to $399 per user/month
- Enterprise: custom. Prices billed annually; monthly billing costs more
USD, per user. From hootsuite.com/plans.
Choose Berry OS if…
- You manage Facebook and Instagram alongside Meta Ads and lead follow-up
- You run influencer campaigns and report on them to clients
- You want WhatsApp and email replies in the same tool
- You want a flat team price instead of paying per user
Choose Hootsuite if…
- You publish to many networks, including TikTok, YouTube and Pinterest
- You need social listening and competitor benchmarks
- You run a large social team with approval chains and an enterprise inbox
- Social media is your only channel
Moving from Hootsuite to Berry OS
- Connect your Facebook Pages and Instagram accounts in Berry OS Integrations.
- Export your Hootsuite scheduled posts and recreate upcoming ones in Social Planner.
- Set up client workspaces so each client sees only their own accounts and reports.
- Use Instagram insights and reports to replace your Hootsuite analytics exports.
Berry OS vs Hootsuite: common questions
Is Berry OS a Hootsuite alternative?
For teams that mainly publish to Facebook and Instagram and also run ads, leads, WhatsApp or creators, yes. If you need many networks or social listening, Hootsuite covers more.
Is Berry OS priced per user?
No. Starter includes 3 users and Growth includes 10 users in one monthly price.
Which networks does Berry OS publish to?
Facebook Pages and Instagram today, with LinkedIn and X rolling out.
More comparisons
Sources (October 2026): Hootsuite plans. Prices exclude taxes unless stated and can change; all trademarks belong to their owners.
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